07 May 2009

P1's first on-the-go offering combines smart technology, high-performance & killer looks in one sleek package

KUALA LUMPUR - Packet One Networks (Malaysia) Sdn. Bhd. ("P1") – Malaysia's first and leading WiMAX telco recently introduced the WIGGY – a revolutionary USB WiMAX modem that incorporates advanced technologies and a sleek, sexy look to deliver a new level of on-the-go broadband performance.

WIGGY is a breakthrough Internet device that harnesses the power of P1 W1MAX in one compact and head-turning package delivering speeds that completely redefines what users can do online.

"WIGGY is a device that's perfectly suited to enable Life 2.0. The internet today is a hive of activity driven by a growing number of consumers who are more open and willing to produce, contribute and share information & entertainment online to a global audience. They are eager to share and upload their lives on the net and WIGGY is perfectly suited to compliment this," said Michael Lai, Chief Executive Officer, P1.

Apart from a hugely enticing WIGGY-Intel powered notebook bundle offer (see below), the launch of the WIGGY Ambassador Program will no doubt deepen the collaboration that started actively in May 2008 when Intel Capital invested RM50 million in P1 via Green Packet. Intel's collaboration with the world's leading 2.3GHz band WiMAX telco will make quality broadband available on a larger scale in Malaysia.

The WIGGY ambassador program sees the participation of some of Malaysia's favourite local personalities and celebrities taking home Intel-powered notebooks and P1 WIGGYs. They include Audi Mok, music producer; Joey G, music deejay and entrepreneur; Chef Ismail, celebrity chef and restaurateur; Oon Yeoh, The Edge's New Media Editor; Bernard Hiew, "MY Astro Chart Show" host; Hujan, noted local "indie" (independent) band and nominee for Best New Artiste, Best Rock Song and Best Rock Album in Anugerah Industri Muzik 2009; Alan Yun, actor and entrepreneur; and Ida Nerina, celebrated actress, producer and third-place finisher of the Amazing Race Asia Season 3 last year.

"Advanced technology applies largely to the kind of work that I do because producing music requires a lot of multitasking on my computer. I'm sure with Intel's new and improved technology and P1's high-speed wireless broadband service I'll be able to transfer, download and record music without any glitches on-the-go," said Mok.

"The combination of Intel and P1 W1MAX is a recipe for success. I'm absolutely thrilled to be a part of this programme. Some of you may not know, in my area of expertise, technology plays a significant role. I do quite a bit of of research online to find the origins & makings of selected cuisines, some of which also require me to download videos. Intel and P1 W1MAX connect me to the world of cuisine," said Chef Ismail.

"If only Tania and I were allowed to bring a notebook or netbook with an on-the-go high speed wireless broadband during our incredible race and amazing journey around the world last year, we may have been the ones who came home with the big cheque. I'm so excited to get jiggy with my WIGGY! And of course, try out my new Intel powered notebook with the high speed wireless broadband connection from P1 W1MAX" said Ida.

WIGGY's launch is seen as a great leap forward by the world's leading chipset manufacturer, Intel. Intel's mission of advancing the uptake of WiMAX technology within the region is perfectly in line with P1's commitment to deliver quality broadband, easily accessible and affordable in Malaysia.

"Intel is pleased to have played a role in helping advance the broadband ecosystem in Malaysia by collaborating with P1 to launch WIGGY. Our joint marketing and promotional activities and bundling programmes with Intel-powered Acer netbooks and notebooks will provide consumers with more choices and an enriching Internet experience," said Ajay Mathur, Head of Marketing and Consumer Sales, South East Asia, Intel.

WIGGY is offered at attractive prices and packages, making cutting edge technology available to more people. P1 and Intel along with Acer are limited numbers of the latest high-end Acer Aspire One Netbook utilising the energy-efficient Intel Atom processor for free with subscription of the WIGGY.

WIGGY along with the attractive bundling packages will be available at P1's headquarters – PacketHub – on Jalan Templer, Petaling Jaya and at all authorised P1 dealers and resellers. The packages can be viewed here.

Latest P1 W1MAX coverage areas this week: The latest areas to have P1 W1MAX coverage this week include extended areas of Bandar Selayang Baru in Jinjang, Taman Jaya and Seksyen 11 in Petaling Jaya, Taman Damai Indah and Taman Damai Bakti in Cheras (Taman Connaught) as well as Taman Bukit Angerik in Cheras (Taman Connaught). Detailed information on the latest coverage areas along with products and packages from P1 and reseller locations are available at www.p1.com.my.

Since the launch of P1 W1MAX in August 2008, the service is now available in many areas of the Klang Valley, and selected areas in Johor, Kedah and most recently, Penang, as of 2 April, 2009.

About Packet One Networks (Malaysia) Sdn Bhd

Packet One Networks (M) Sdn Bhd (P1) is Malaysia's first and leading WiMAX telecommunications company with the country's widest WiMAX network.

P1 W1MAX represents the first large-scale commercial deployment of mobile WiMAX in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea.

P1's goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation's goal – to have 50% broadband penetration by 2010

P1 is listed in top 100 of Red Herring Asia Most-Promising Private Technology Ventures for 2008 and in the Malaysia Book of Records as Malaysia's first WiMAX telco (August 2008).

Click here to find out more information on P1.

About WiMAX

WiMAX is an abbreviation of Worldwide Interoperability for Microwave Access by the WiMAX Forum. It is a standard-based technology enabling delivery of last mile wireless broadband access as an alternative to cable and DSL. It is expected to enable quad play (voice, video, internet and mobility).

WiMAX enables deliverables of bandwidth between two points or between a point to multipoint to customer. The usage of WiMAX requires certain bandwidth of spectrum to be allocated to the service provider, in accordance to the channeling plan approved and published by MCMC.

Click here to find out more information on WiMAX.

***P1, the P1 logo, P1 W1MAX and WIGGY are trademarks of Packet One Networks (Malaysia) Sdn Bhd. Other company and product names may be trademarks of their respective owners.

For P1 media enquiries, please contact:
Loh Chyi Jen, chyijen.loh@packet-1.com / +603 7450 8705
Amin Ashaari, amin.aziz@packet-1.com / +603 7450 8703