24 September 2009
P1 TO CUT DOWN COMPETITION
Malaysia’s leading WiMAX telco embarks on next major phase of its subscriber acquisition strategy; on track to more than double its subscriber base.
KUALA LUMPUR - Packet One Networks (Malaysia) Sdn. Bhd. (“P1”), Malaysia’s first and leading WiMAX telco, is once again challenging the Malaysian broadband landscape with the “Potong Now!” campaign. This marks the beginning of the second phase of its subscriber acquisition strategy, which will feature groundbreaking and innovative P1 W1MAX customer packages and unique marketing programs as P1 moves to win over the early majority for its WiMAX broadband service.
The “Potong Now!” campaign kicks off with the first initiative called “Promo M”, which invites all non-P1 W1MAX broadband users to bring their current broadband bill and with it sign up for P1 W1MAX service. Those subscribers will enjoy the RM160 registration and activation fees waiver and complimentary 1st month of service (provided they meet the stipulated terms and conditions).
The P1 W1MAX packages available under the “Promo M” include all Home and Office packages, with the exception of Home Lite and all WIGGY plans. And to further sweeten the deal, all “Promo M” packages will have a 30-day cooling off period, which is the longest ever offered by P1.
"We believe in continuously making things better and easier for Malaysians who are clamouring for better broadband at even better affordability. The “Potong Now!” campaign packages will be not only budget-friendly but will also really cut down on the hassle of switching service providers”, said Michael Lai, CEO of Packet One Networks (M) Sdn. Bhd. “More significantly, this marks the start of the next major phase in our drive to empower more Malaysians with the wonders of P1 W1MAX - the largest and fastest growing wireless service in the country with new coverage areas introduced almost every day”
The “Promo M” campaign kicked off on the 18th of September 2009, and will run until the 1st of November 2009. Customers will be able to enjoy this promotion through all P1 W1MAX direct sales channels as well.
“The Internet is a powerful and essential platform that can change lives, shape nations and connect humanity. At P1 we always strive to make your broadband journey a memorable one. Today’s announcement will change the lives of many Malaysians, as we now have zero excuses not to cut the wires. We’re not resting on the laurels of having won over 80,000 subscribers as of August this year and the “Potong Now!” campaign, with its subsequent initiatives, will make P1 W1MAX the choice of the next 100,000 at least,” Michael added.
In conjunction with this campaign, P1 will have a special tie-up with Facebook to release an application called “Potong Lah”. A contest for users of the application will be launched to tie in with the campaign.
For more information please visit www.p1.com.my or add us on Facebook.com/p1w1max and twitter.com/p1w1max.
In another related announcement, all Home Lite sign-ups will now be offered a free DV230 all-in-one wonder WiMAX modem with built-in WiFi functionality. The device means that users no longer need to buy a separate WiFi router, and is literally one step away from wireless high-speed broadband access accompanied by an instant wireless hotspot.