There is the traditional way of marketing your products and services, and then there is the cheaper and more effective way – online marketing. Even with online marketing, there are many different methods from paid advertising to search engine optimisation, blogs to social media marketing and so forth. In this feature, let’s just focus on something that you’re most likely already participating in – Facebook!

According to Facebook statistics, 1 in 7.7 people in the world have a Facebook account, if you’re not promoting your products or services on this platform, you’re missing out on a huge opportunity. On the other hand, many businesses that do, get Facebook marketing wrong.

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What “NOT TO DO” on Facebook:
1. Spam your community with too many posts. Social media specialists recommend once every other day.
2. Only talk about your product or service.
3. Talk about everything else but your product or service.
“If you build a great experience, customers
tell each other about that. Word of mouth is very powerful.”

Jeff Bezos, CEO at


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